Not only are there a series of algorithms involved in determining SERP rankings, but these algorithms also update throughout the year. According to Google, Search algorithms look at many factors, including: In reality, many factors contribute to your ranking, and Google uses a multitude of algorithms - known as Search algorithms - to determine the order in which pages appear on a SERP. So, as long as you write content with lots of keywords, your site will populate on the first page of Google, right? If only it were that easy. Understanding What Affects Your Google Ranking And the better you rank on the SERP, the more organic search traffic your website will receive.
By creating keyword-driven content, Google will find your website more helpful than others - leading to a higher rank. That’s where search engine optimization (SEO) comes in. Google determines which results to show based on how well the page’s content matches the search intent - AKA how well the content answers the user’s query.Ī driving factor that influences website ranking is how well the keywords in your content match the search query. Searchers want fast, accurate and helpful results. Regardless of the type of search a user makes, the results populate on a search engine results page (SERP). These queries often include keywords like “order,” “buy” and “purchase.” Make a transaction: Searches with the intention of making a purchase. Examples include “E! Online Betty White’s cause of death” and “ 2022 social advertising benchmarks.” Navigate the web: Searches looking to navigate to a specific website, social media page, news article, video or blog post. Find information: Question-based searches, such as “how to play the piano” or “where does vanilla flavoring come from?”
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